Fighting for the beauty of fluidity, half-American, half-British Harris Reed designs to create conversation. Growing up with a strong sense of self, Reed was able to quickly understand the transformative power of clothing and its correlation with identity and liberation.

While still studying at Central Saint Martins, Reed caught the attention of the likes of Harry Styles, Solange and Alessandro Michele, resulting in high-profile press. Since graduating his brand has gone from strength to strength showing Demi-Couture collections biannually in London and garnering VIP fans and clients including Beyoncé, Adele, and Sam Smith. Reed’s work has been featured in American and British Vogue, The New Yorker and Harper’s Bazaar and he was invited to dress Iman for the prestigious Met Gala in 2021. In September 2022, aged just 26, Reed was appointed Creative Director of French fashion house Nina Ricci.

The overall DNA of the Harris Reed brand and personal identity, is best described as Romanticism Gone Nonbinary. It puts the wearer and their fluidity - in whatever way it manifests, front and centre. Reed’s design process takes inspiration from the current social and political issues and the work he creates is built from assessing the responsibility that fashion has to spark conversation in relation to the injustices that are happening within society today, yet all while staying true to the brand’s ethos that strives for a vision of gender fluidity and inclusivity.

Personally, Reed dresses to invite looks and stares, to blur the preconceived fault-lines people have about gender and sexuality.

For Reed, fashion is truly revolutionary and has a huge role to play in pushing the world to a more expressive and accepting place - using his platforms to share his personal values, to help those seeking acceptance and self-love.